Team

Mr. Burum is an established business and thought leader in Southern California, with more than 30 years of experience in commercial and residential real estate development. In 1990, Burum co-founded Diversified Pacific. Diversified’s core business is the entitlement and development of land and homes.

In 2008, Burum formed Diversified Pacific Opportunity Fund I, which has controlled more than $100 million of land for entitlement and development. The fund has consistently delivered profitable investment opportunities to a group of more than 200 investors.

With a passion for providing housing at all income levels, in 1991, Burum co-founded Southern California Housing Development Company, now known as National Community Renaissance (CORE). Today, CORE is the third largest provider of affordable housing in the country with a portfolio of over 12,000 residential units with total asset value in excess of $2 billion.

In 1997, Burum formed The Colonies Partners, L.P. to purchase, plan and develop a 447 acre mixed-use master-plan site in Upland, California, transforming a large open pit gravel operation into a world class master-plan. The commercial center known as Colonies Crossroads includes more than one million square feet of buildings, primarily leased to nationally ranked retail companies. The residential developments includes more than 700 homes and apartments.

Burum, a graduate of Claremont McKenna College, is well known for his support of philanthropic endeavors throughout the Inland Empire. He serves on a number of boards, including AIG Sun America’s Asset Management Company and Golden State Bank. To boost local enterprise and athletic opportunities in the region, he invests his time and finances as a majority owner of the Empire Strykers, a professional indoor soccer team.

Mr. Jordan is a founder and Co-Managing Member of Diversified Pacific Development Group. He also leads the financial team responsible for founding Diversified Pacific Opportunity Fund I, LLC. Jordan manages all real estate operations and financial affairs.

A graduate of the University of Illinois, Jordan has more than 20 years of experience as a certified public accountant. He served as a tax partner with the international accounting firm of KPMG Peat Marwick.

Jordan is a past president of the Baldy View Chapter of the Building Industry Association and current board member of the BIA Riverside Chapter. His ongoing service in charitable organizations, includes leadership roles with Children’s Fund and the Lincoln Memorial Shrine located in Redlands, California.

Mr. Bradford joined Diversified in early 2023 as Senior Vice President of Special Projects. His role includes participation in the strategic growth and diversification of the Company as they expand more fully into apartment acquisition and development. His extensive knowledge supports the company’s rich tradition of land acquisition and entitlement of residential sites throughout Southern California.

Bradford has more than 35 years of experience in residential real estate development and investment, serving in senior roles at companies including Kaufman and Broad, Ryland, William Lyon Homes and John Laing Homes. He has purchased and sold more than $2 billion of properties in his career. Bradford has also entitled more than 5,000 residential lots in various Southern California jurisdictions.

During the 2008 market collapse, Bradford formed various partnerships for the acquisition and repositioning of more than 1,700 apartments in CA, NV, and AZ, along with the development of multiple residential for sale communities throughout Southern California.

Bradford, a graduate of Arizona State University, is a past president of the Southern California Building Industry Association and is also a past president of the Orange County Chapter of the BIA. He is an elder emeritus at Mariners Church in Irvine, California and has served as a board member and now a senior advisor to PureHope, a faith based ministry in Dallas, Texas.

Mr. Bertone has over 30 years of experience in the civil engineering industry. He joined Madole & Associates, Inc. in February 1985, then purchased the firm in 2002. His responsibilities include client recruitment, project procurement and management, contract negotiations and company oversight. Prior to taking over the company, Bertone managed projects that included more than 4,000 single-family lots, 200 acres of retail development, along with design and engineering for various parks and schools.

Mr. Bush has more than 16 years of experience in the real estate industry and has been with Diversified for 13 years. Bush is responsible for sourcing new land acquisitions and has established numerous long-term relationships with landowners, home building executives, environmental agencies, and city and county government leaders.

Bush graduated from California State Polytechnics University of Pomona with a Bachelor of Science Degree in Urban and Regional Planning. A former board member of the Riverside County Chapter Building Industry Association, Bush is also active in multiple real estate related organizations including HomeAid, Santa Ana River Coalition and the Urban Land Institute.

Mr. Leggio leads the forward planning and land development team at Diversified. In his eighth year with the Company, his responsibilities include feasibility analysis, land entitlement, bio/environmental planning, project management and construction coordination. Leggio has overseen dozens of complex projects ranging from small lot subdivisions to master-planned communities.

Leggio graduated from the University of Southern California with a Bachelor of Science Degree in both Business Administration and Public Policy & Development. He serves on the Board of Directors of the San Bernardino County Chapter of the Building Industry Association and past chair of its Emerging Leaders Committee. Leggio is a member of the Advisory Board for Golden State Bank.

Mr. Heseltine heads the construction division which handles land development, home building, and customer service. Heseltine has been in the construction industry for over 28 years and the home building industry for the last 25 years. Starting his career as a laborer, Heseltine has been on both sides of the table, as a trade partner and a general contractor, giving him a depth of knowledge and experience in all aspects of the industry. He has constructed thousands of homes, both single-family residences and multifamily complexes. Heseltine’s history with other home builders includes Richmond American Homes, Watt Homes, John Laing, and Trumark Homes.

Ms. Rehms oversees all aspects of finance and accounting for Diversified. Rehms has more than 20 years of experience in the homebuilding field. Her expertise in accounting and cost control serves Diversified well as the company expands its operations. Rehms is a graduate of California State University, San Bernardino, with a Bachelor of Science Degree in Computer Science.

Mr. Pitassi joined Diversified in 2014. Pitassi has nearly 40 years of architectural design and land planning experience with a myriad of product types including multifamily, single-family, custom homes, and commercial/institutional buildings. Pitassi has planned, managed, and entitled multiple master-planned communities which have included thousands of homes, community facilities, parks, and major retail centers. Pitassi’s experience and leadership are key in the design, planning, and entitlement of all development and residential building projects at Diversified.

Ms. Sellers brings over 27 years of sales leadership in the areas of residential sales strategy, marketing and organizational development. Sellers is the corporate broker for Diversified and its affiliated entities. Her background as a sales professional for homebuilders includes experience working with Richmond American Homes, Centex Homes and several private companies.

Mr. Holt is in his 9th year with Diversified Pacific. He currently manages the entitlement and processing activities of key projects for the company. His responsibilities include entitlement and CEQA processing, oversight of project design and environmental permit coordination, along with managing project budgets and schedules. In addition, Jason plays a key role in the processing of final engineering documents and construction permits, along with obtaining final project clearances and bond exonerations. He is a primary liaison between the company and the majority of the agencies and municipalities we work with on a day to day basis.

Mr. Holt graduated from California State Polytechnic University of Pomona with a Bachelor of Science degree in International Business and Marketing. He is active in the Building Industry Association and is currently co-chair of their Inland Empire Emerging Leaders group.

Mr. Sowder is a Project Manager at Diversified Pacific. He supports the Forward Planning & Land Acquisition Departments with land purchases and dispositions along with planning and entitlement processing. He plays a key role in the research and development of new product types and land plans as the company expands into the development of multi-family apartment communities. His role also includes the coordination of all website development and management.

Mr. Sowder is a member of the Inland Empire Emerging Leaders Committee of the San Bernardino County Chapter of the Building Industry Association. He graduated from the University of California Riverside with a Bachelor of Arts Degree in Economics & Administrative Studies and was also a member of the UCR soccer team.